The word is out from Carlstadt’s Pantone Color Institute: “Living Coral” is life.
An orange with golden undertone, the hue, anointed Pantone’s 2019 color of the year, is inspired by coral reefs.
It’s a shade intended to be a salve for modern life, which is bombarded at every turn by digital technology and social media.
“With consumers craving human interaction and social connection, the humanizing and heartening qualities displayed by the convivial Pantone Living Coral hit a responsive chord,” said Leatrice Eiseman, executive director of the Pantone Color Institute, in a statement.
At the end of each year, Pantone names a new color that is somehow meant to express the yearnings or feeling of the time. Many recent choices, like 2017’s “Greenery,” have taken a cue from the natural world.
Coral “emits the desired, familiar and energizing aspects of color found in nature,” reads the company’s statement on the choice. “In its glorious, yet unfortunately more elusive, display beneath the sea, this vivifying and effervescent color mesmerizes the eye and mind. Lying at the center of our naturally vivid and chromatic ecosystem, Pantone Living Coral is evocative of how coral reefs provide shelter to a diverse kaleidoscope of color.”
Even if you’ve never seen a reef up close, the shade will of course also be familiar to anyone who has lived through the 1970s or otherwise encountered coral lipstick.
Pantone’s color of the year for 2018 was the purple “Ultra Violet.”
Amy Kuperinsky may be reached at email@example.com. Follow her on Twitter @AmyKup or on Facebook.