Forget Targeted Online Ads, Amazon Reportedly Plans To Surprise Customers With Mailed Samples

Amazon packages are piled up in front of a door.

By now, most people who use the internet have become accustomed to targeted ads littering websites that they visit throughout the day. Amazon is reportedly planning on taking this to the next level, by “surpris[ing] select customers with samples that we think will be delightful and helpful,” according to Axios. One example of this appears to have been publicized by a Twitter user over the summer.

“Amazon sent me a random coffee sample! Is it because I have like 15 [different] types of coffee in my cart,” a user posted.

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