Kimora Lee Simmons Is Bringing Baby Phat Back To A New Generation

Kimora Lee Simmons attends Los Angeles flagship store debut at Glendale Galleria on September 14, 2013 in Glendale, California.

For a moment in time, it was hard to go anywhere without seeing Kimora Lee Simmons’ Baby Phat logo all over the world.

Now, Simmons is bringing back her iconic brand in a major way. She announced on Friday her re-acquisition of the brand, which she stepped away from in 2010. According to The Glow Up by The Root, the label was acquired by Kellwood company in 2004. Simmons left Baby Phat to accept a new role as president of JustFab and has also gone on to develop her own high-end line, KLS.

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