Mum’s anger over Boohoo adverts ‘encouraging students to blow their loans on a new wardrobe’

Bekki Newman and the screenshot of the ad she saw (Picture: Kennedy News and Pics)

Living on a student loan can be pretty tight.

Although you can afford the odd treat, blowing it all at once probably isn’t the most sensible idea.

So when Bekki Newman spotted an ad on social media encouraging students to blow their loans on a new spring wardrobe, she was furious.

The mum-of-two says the shop needs a ‘kick up the arse’ as believes it pressurises them to prioritise fashion over food and rent.

Boohoo’s advertisement read: ‘Student loans are FINALLY here. What better way to spend it than on a brand new Spring wardrobe? GET SHOPPING.’

Influencers labelled as ‘Boohoo ambassadors’ are also urging students to use their student loans to treat themselves on Instagram – with almost identical phrasing to Boohoo’s own ad.

The advert Bekki spotted (Picture:Kennedy News and Media)

The mum-of-two screenshotted the sponsored link and posted it online with the comment: ‘Whoever is in charge of social media advertising at Boohoo needs a kick up the arse.

‘YAY SPEND YOUR STUDENT LOAN ON A NEW WARDROBE YOU’LL BE PAYING OFF FOR YEARS. What better way indeed..’

The 30-year-old claims it is ‘horrible’ to see pals still at uni struggle to navigate money management and sometimes struggle to make ends meet once they have paid for essentials.

Bekki, who lives in Middlesbrough in Teesside, said: ‘I think [this kind of marketing] does a lot of damage.

‘Boohoo send me emails on payday too saying it’s time to splurge and I think it’s terrible marketing then too.

Boohoo are using similar adverts on Instagram (Picture: Kennedy News and Media)

‘The student loan doesn’t give you much leeway for doing much afterwards. If you’re spending it on clothes, how are you going to live?

‘I know they suggest that kids at uni should get part-time jobs and that, but for companies to suggest that they should spend their loan money just really grated on me.

‘They know exactly who they are targeting. They just don’t seem to really care.’

She added that she sees friends who are still paying off their student loan and doesn’t think we should be encouraging people to get into debt.

‘I have friends whose older brothers and sisters are in their 40s and they’re still paying off their student loan at this stage,’ she says.

‘I’m just thinking, do you really want to be spending that money on clothes and paying it off in your 40s and 50s even though you wore it 20 years ago? Do they really want that?

‘The economy is rubbish at the moment and everybody is so skint all of the time.

‘It’s just horrible watching younger people who maybe don’t have the life experience or the money management skills yet because they’ve never had that sort of money to manage before.

‘To see companies targeting the ones who don’t know any better is bad.’

Boohoo were contacted for comment.

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by – metro.co.uk

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