Patti Smith Reportedly To Become Saint Laurent’s ‘New Face’ At Age 72

Patti Smith attends "The White Crow" New York Premiere at Metrograph on April 22, 2019 in New York City.

Patti Smith has taken on a new gig, and it has nothing to do with music, poetry, or any of the other talents she is known for. Instead, the 72-year-old punk rock legend is reportedly set to become the new face of Saint Laurent’s advertising campaigns, Page Six reports.

An insider told Page Six Style that the “Dancing Barefoot” singer is set to pose for the spring 2020 campaign for the famed French fashion house later this month in New York and that her photos will be taken by photographer Steven Sebring. Sebring first shot photos of Smith for the cover of Spin magazine in 1995, and he has painstakingly produced a documentary film about her life called Dream of Life.

It will be interesting to see who calls the style shots for Smith’s Saint Laurent campaign. In 2010, the “Wave” singer told The New York Times one of the things she has always liked about performing is having control over her look.

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