Apple celebrated the resounding success of its 2020 by crediting the many apps and developers that helped shape its growing ecosystem. The company also lauded the progress and evolution of its own services, which led to big gains in both profits and user activity. This is in spite of Apple’s iPhone sales going through a bit of a slump last year and falling behind the competition, albeit only slightly.
In terms of the company’s digital offerings, the number of lockdowns certainly had a positive impact on the App Store’s revenue, with the tech giant reporting over a $100 billion in earnings from digital goods in the past year. It was only last month when Apple revealed its App Store top picks for 2020 and even since then, the company has seen increased user activity to help it close out the year in style.
In a blog post, Apple revealed that App Store users spent a whopping $1.8 billion on digital sales between Christmas Eve and New Year’s Eve, and a record-breaking $540 million on New Year’s Day alone. The company touted the growth of its numerous services, such as Apple Arcade and Apple Pay, as well as its newer Apple Fitness+ service. Apple TV+ original programs reportedly reached record viewership in 2020 while new Apple Music features — including Listen Now, personal radio stations, and Autoplay — were reportedly utilized by 90-percent of all iOS 14 listeners. Furthermore, Apple Books saw “double-digit increases” in new customers last year, amounting to over 90 million active users.
Other App Store highlights included the video-conferencing app Zoom and streaming service Disney+ being regarded as last year’s most downloaded apps, while action Role Playing Game Genshin Impact apparently had the most successful App Store launch week ever. Apple also praised apps like Wakeout!, ShareTheMeal and FaceTime for serving as inspirations to its thriving user community.
Apple aims to expand on a program it announced last year to help developers by reducing the commission it takes while revealing that many participants have already signed up. The company also teased numerous upcoming Apple TV+ projects, such as new drama films Cherry and Palmer, as well as new TV series Losing Alice. Apple TV+ subscribers will also be treated to new seasons of popular Dickinson, For All Mankind and Servant, which are all confirmed to drop early this year.
Of course, there’s also no shortage of plans in Apple’s hardware department either. Rumors suggest that Apple is also working on incorporating OLED displays on its new 2021 iPad models, along with hints of a cheaper variant on the way as well. It’s unclear whether or not consumers will get to see a development update on its rumored vehicle plans anytime soon, but it’s suffice to say that Apple clearly has a lot on its plate in 2021 and beyond.
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