Positive COVID-19 Messaging on TV Can Persuade Resistant Viewers, The Protective Coalition Says

Positive TV messaging about coronavirus safety protocols and vaccines in both scripted and unscripted series can help save lives by persuading ambivalent and resistant viewers to follow recommended public health guidelines, according to a virtual panel discussion presented by USC Annenberg Norman Lear Center’s Hollywood, Health & Society, in partnership with the WGAE and WGAW, […]