Tour operators play an important role in the tourism industry, and with 72% of travellers believing that it is crucial we act now in order to protect our planet, focusing on responsible tourism is imperative. Despite the fact that once it was easy to dismiss sustainable travel as a costly initiative with little financial benefit, the evidence is now clear that this is not the case.
So how can you make sustainable travel easier for your customers, and why is it so important for your business? The purpose of this eBook is to help you understand the three pillars of sustainable tourism, why each of them is so important, and how you can adjust your business to meet the eco-conscious needs of travellers and the planet.
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